Insight & Conversion Rate Optimisation
In web terms, conversion rate optimisation (CRO) has been around for a while. In some ways it is the forefather to the accelerated emergence of ‘Big Data’ in recent years, as companies become more attuned to the wide reaching value of identifying statistical significance within their data.
More specifically, CRO is the bridge between abstract figures in the form of charts and tables and improving the ability a site has to meet its primary objective (in commercial terms at least) of converting users into customers.
With our focus on statistics and user insight, it is a natural progression to take this knowledge a step further and make actionable decisions toward improving a website’s success.