PPC Management Case Study

Driving Performance, Conversions & ROI for Labelzone

Summary Results

Within two months of taking over the account, we had reduced the average cost per click (CPC), increased converted clicks by 10% and increased revenue by 20%!  Key metrics include:

+20% Increase in Revenue

Uprated drove a +20% increase in revenue within 2 months of beginning campaign management

31% Increase in Mobile & Tablet Revenue

Mobile and Tablet revenue increased 31% month on month

+140% Google Shopping Conversion Increase

Conversion increased by over 140% for Google Shopping campaigns, helping to drive revenue and ROI

+260% Increase in Revenue from Remarketing

Google Display & Remarketing conversions increased 260% month on month

The Full Story

Want the full story? Read on!

The Objective

Labelzone approached Uprated to assist with the management and optimisation of their Google AdWords campaigns.

The company have been using PPC advertising since 2003 but the account was starting to spiral out of control with over 11,000 ad groups and 30,000 adverts!  The first task they set was to perform a PPC Audit of the account and identify areas that we could improve.

Account Audit & Re-Structure

Once we had delivered a full PPC audit, we identified several issues that could quickly improve account performance. Namely, duplicate keywords were driving up the monthly budget and a lot of top performing keywords had been paused/ removed from the account.

With over 12 years of historical data, we could get a great understanding of previous campaign performance, understanding what had converted in the past and what was currently performing. Duplicate data was reviewed before being removed and we implemented a new automated bidding strategy to manage the amount of ad groups and data in the account.

In addition to this, campaigns were broken down and new ad groups were created to help us allocate more budget into top performing products. This enabled us to use the budget more effectively and target top performing products, increase conversions and grow revenue from the first comparative month.

The Results

Within two months of taking over the account, we had reduced the average cost per click (CPC), increased converted clicks by 10% and increased revenue by 20%!

In addition to this, we achieved the following results across the account:

+20% Increase in Revenue

Uprated drove a +20% increase in revenue within 2 months of beginning campaign management

31% Increase in Mobile & Tablet Revenue

Mobile and Tablet revenue increased 31% month on month

+140% Google Shopping Conversion Increase

Conversion increased by over 140% for Google Shopping campaigns, helping to drive revenue and ROI

+260% Increase in Revenue from Remarketing

Google Display & Remarketing conversions increased 260% month on month

The Future

Since managing the AdWords account we have worked with the client to launch new products, improve their remarketing campaigns and identify new opportunities to for their Google Shopping campaigns.  As a Google Partner we can push new AdWords features to our clients and help them stay one step ahead of the competition with new methods of marketing.