PPC Management Case Study

Driving Enquiries & Event Bookings for Blue Bay Events

Summary Results

Within the first month of managing the account, Uprated increased booking enquiries by 80%.  Brand awareness was also improved which lead to two new Wedding Venues contacting Blue Bay Events and asking if they could become partner venues.

Within 6 months we achieved the following results across the account:

+80% Increase in Enquiries

Uprated drove a +80% increase in enquiries for wedding planning services within the first month of managing the campaigns

21% Increase in Enquiries from Mobile & Tablet Devices

A significant increase in enquiries via Mobile & Tablet Devices – with activity boosted at peak times of the day

+35% YOY Increase in Open Day Footfall

Paid Search campaigns were used to drive footfall for Blue Bay Events spring & autumn open days

+16% Increase in Enquiries from Remarketing

Google Display & Remarketing conversions increased 16% month on month

The Full Story

Want the full story? Read on!

The Objective

Blue Bay Events specialises in Wedding Planning & Wedding Venue Management with a host of venues based in the beautiful Isle Of Purbeck on the coast of Dorset.

Blue Bay Events approached Uprated to assist in driving local and national enquiries for Wedding Planning Services & Wedding Venues for hire.

Our Approach

Uprated approached this project with a strategy that would drive users to the website from targeted locations. When users are planning their wedding and gathering information there is usually a large research phase.

We planned a campaign strategy that included dynamic text adverts for when the initial search is performed and also combined this with a number of remarketing campaigns that re-engaged with the customer using the Google Display Network.

A key objective from this client was to provide a return on investment and track the conversions that had been generated from AdWords to enable the activity to be measured.  The client wanted to make it easy for new leads to contact them which meant we had to track contact form submissions, phone calls and users that visited the contact page.

We set up conversion tracking in AdWords to track contact form submissions and used a Google forwarding number to track their calls.  We then used Google Analytics to monitor users that visited the contact page and their onsite activity.

The Results

Within the first month of managing the account, we had increased conversions (measured as new lead enquiries) by 80%.  Brand awareness was also improved which led to two new Wedding Venues contacting Blue Bay Events and asking if they could become partner venues.

Within 6 months we achieved the following results across the account:

+80% Increase in Enquiries

Uprated drove a +20% increase in revenue within 2 months of beginning campaign management

21% Increase in Enquiries from Mobile & Tablet Devices

A significant increase in enquiries via Mobile & Tablet Devices – with activity boosted at peak times of the day

+35% YOY Increase in Open Day Footfall

Paid Search campaigns were used to drive footfall for Blue Bay Events spring & autumn open days

+16% Increase in Enquiries from Remarketing

Google Display & Remarketing conversions increased 16% month on month

The Future

Wedding Planning & Venue Hire is a very seasonal business and Blue Bay Events have been working with Uprated to create a Paid Search Strategy that helps them to grow new areas of the business outside of traditional peak times of year.

Uprated are also working on a number of brand awareness tactics by advertising to new audiences and placing our campaigns on relevant sites within the Google Display Network.