About Us

People buy from people, confidence and trust is earned; this page is no substitute to knowing us like our clients do, but we hope it’s a good start.

We work with fantastic brands helping to deliver integrated digital marketing and development solutions using our unique blend of creativity and technical expertise.

We draw insights from the analysis of data. We aim to remove assumptions and guess-work from digital business decisions, equipped with this knowledge we then go on to recommend, plan and design solutions.


Insight & Optimisation

Through research and experience, we aim to bring a deeper understanding to decision making.

Web Design & Development

We design and build engaging technical solutions to meet real business requirements.

Digital Marketing

Growing multi channel exposure, we put the right content in front of the right audience.

Our key team players

Technically proficient and business minded. We’re a small, experienced team of talented professionals, based in Bournemouth, Dorset, who deliver results.

Andy White

Co-Founder | Technical Director

From the beginning of his 15 year digital career, Andy has been hands on with the business-end of systems and development projects all the way from inception to delivery. He is fundamentally an analytical thinker, quick to understand and strategise across varying disciplines, while being as comfortable in a board room as in front of a screen of code.

When not in work mode he is immersed in a range of mountain sports or out and about exploring south west England’s countryside.

Jon Darch

Co-Founder | Digital Marketing Director

Jon has over 15 years of experience of client and agency side Digital Marketing and brings a wealth of insight and knowledge to the team.  Jon leads Uprated’s analytics and insight team to prove and improve the performance of our client’s activities, through better measurement, optimisation and enhancement. Jon is also a bit of an analytics geek and is Google QAIQ certified.

As an avid supporter of AFC Bournemouth, Jon is permanently smiling whilst watching his team take on the mighty premier league!

Pete Norris

Technical Delivery Manager

Pete has been working with websites since the 90’s and has built and designed a fair few in his time. An avid technologist, He absolutely loves shiny new toys that enable him to make things bigger, better and brighter. Coupling this with an eye for design he is an all rounder with bags of enthusiasm behind everything thrown his way.

Away from the office you might find him singing in your local bar, paddle boarding or somewhere in Cornwall in his camper van.

Rich Fenner

Analytics & CRO Consultant

Rich doesn’t believe in guess work and neither do we. Questions can be identified in data and insight can provide the answers and this is where Rich is in his element.  Highly Analytical, Google Certified and an expert in CRO, Rich is driven on improvement and optimisation.

When he’s not digging around in the data, Rich will be dreaming about supercars whilst consuming his 12th cup of tea of the day.

Ross Darch

Digital Account Manager

Ross comes from a background in finance and affiliate marketing. He understands numbers, stats and takes a personal interest in seeing our clients grow online. Ross is a PPC Specialist and studied his Google PPC qualifications at their Head Office in London. Ross is big on the Social Scene – He loves Social Insights, knows how to create good content and the tricks to get it seen by the right audience.

When he’s not formulating how you can take over the internet; you may find Ross having some quiet time on a surfboard or hiding in the depths of the Purbeck hills.

Luke Lench

UX Lead

Luke has been working in digital for the last few years and has gained a lot of experience working across many different industries and sectors. Coming from a traditional design background, he brings his fierce attention to detail and style to all our web development projects, as well as an enthusiasm for new technology and fresh ideas.

Outside work, Luke will be found researching obscure street art, lusting after vintage Ferraris, or with his camera, photographing everything (mainly cars and Arthur).

85% of our visitors take a look at this page, spending an average of 2 minutes and 31 seconds looking at our beautiful faces…


We have created a working environment made up of people who get on as well with each other both in and out of the office.

At our core we try to culture the un-pressured professionalism which can only result from the mutual respect for each other’s value to the team as a whole.

We are always keen to hear from people who have a hunger for knowledge and find their web specialisms feel like a hobby not a chore. If that sounds like you, we should chat.

Contact Us